We unite all anglers through performance-engineered, technical gear designed to fuel your passion and pursuit no matter when, where or how you fish.

Whether you use a circle hook for marlin, a worm hook for bass, or a barbless hook for trout, our goal is to provide you with performance fishing gear that empowers you on and off the water. The hook is the piece of gear that connects you to the fish. That defines who we are.

We are for everyone who fishes,
From the first cast, to the last.

Catalogs/Lookbooks